Jackpine is a mission-driven strategy and design thinking studio that uses destructive, process oriented, contextually relevant and culturally aware design to transform companies so they can live up to their promises, and build new, sustainable, more profitable futures.
Exponent Investment Management offers a personalized level of service that larger financial institutions simply cannot match. They needed a way to convey this message in a way that would be highly engaging and not bore or scare viewers away with stats and figures.
Our solution: a motion graphic piece that shows the frustrations that arise when pre-designed products are forced onto a consumer for whom they do not fit, and the human experience of having someone listen to your exact needs and create something especially for you.
Exponent now has a distinct voice of its own that sets it apart from the competition. They’re unique brand of humor and no-nonsense financial advice means that they have a way of talking to the world that helps people connect with the brand and its services.
Anyone who talks about Coldwell Banker First Ottawa Realty talks about honesty, integrity and their commitment to developing dedicated, trustworthy sales representatives. They also mention Ross Webley, the straight-shooting , no-nonsense Broker/Owner who has shaped the company’s values for the past 20 years.
To increase exposure for First Ottawa Realty we developed a multi-level campaign that brought Ross and his team out into the spotlight. It starts with the Realtalk with Ross blog. A place for Ross to give people straight talk about the real estate business.
Our biggest challenge was finding ways to showcase the company and Ross’s values without overshadowing the sales representatives who work hard to make the company great. So we developed the 25/8 video series to give a behind-the-scenes documentary style look at life at First Ottawa Realty, where everyone is given some time in front of the camera.
Ross might be a straight shooter and a serious professional, but that doesn’t mean he has no sense of humour. Our splash page introduces Ross the character, whose “straight shooting” point follows your cursor around the site as you choose from videos, the blog and social media channels.
To promote this unique festival, which used the city of Ottawa as both the venue and canvas for 5 days of art projects, we knew we needed the fabric of the city to be woven into anything we created. We integrated live feeds from 12 different traffic cameras throughout the city into their website. The result was a website that changed as the city did; real-time images of the city’s busy intersections were updated with every refresh. We also used the city as a backdrop for our own guerilla project. Bright yellow computer keyboards were planted into the cityscape, directing passersby to the festival’s website. Soon the keyboards started showing up on social media as well. #wemakethecity
This microbrewery started making big waves in the local beer scene when they opened up shop in the fall of 2012. But they needed help telling the story of their flavourful, robust beers. For guys that cooked up over 30 different recipes in their first year, we knew we needed to put their brews centre-stage in everything we did. To do this, we developed a website that celebrated their beers and a custom motion graphic that tells the story of the love they put into every batch.
Beech St. Burger had just opened its doors in Ottawa's Little Italy. They wanted something different. So, we did just that, made them something totally different. Something that would create interest in their brand, and something that connected people to their burgers. To execute this project we invited 36 random individuals to the humble, old fashioned diner to eat a burger, on us. We filmed their first bite and set them free, back on their way. 36 people eating burgers, side by side by side. That's 540 minutes of fame. Below is the link to the campaign.doyoulikeburgers.com
Gymnut came to us because they needed help branding a new app they were developing for Android and iOS. The software, geared toward personal trainers and gym members alike, is an innovative tool for managing workouts and diet plans. From the personal trainer’s perspective, the app is used to manage clients’ routines and meal plans, promote services, and find new clients. Gym members, on the other hand, use the app to discover new routines and track their progress as they exercise.gymnut.co
We’ve worked with big guys and little guys. In either case, the goal is always the same: help our clients tell their stories. Branch Out Bakery is a one-woman pedal-powered show. But she’s got a big, and simple goal: bring delicious baked goods to anyone and everyone with a hankering, regardless of food allergies, dietary choices, or even financial restrictions (she’s been known to barter her cookies away). To help her do this, we developed a brand, custom typeface, illustrations, and a cut-to-the-chase order form website to make getting your hands on her cookies even easier.
Amy Robichaud needed a brand that reflected the positive and forward-thinking attitude she brings to her bid for the Liberal nomination in the federal riding of Scarborough Southwest. In an age of cynical, negative politics we needed to find a way to articulate Amy’s mission: bring a new kind of politics to Ottawa, a politics of collaboration and cooperation. We crafted a visual identity, custom typeface and digital presence that helps communicate her values to potential voters.
The internet and supernovae have a lot in common. Both are explosions – one of stellar matter, the other of human interconnectivity – that drastically and permanently alter the world around them. Both experience rapid expansion, pushing exponentially outward into some nebulous vacuum. For supernovae, that vacuum is space; for the internet, the absence of data. Both will continue on in this pattern of growth as long as there is energy to fuel it.
This project explores these similarities by creating an internet-powered digital supernova, projected onto the walls of the Lee Matasi Gallery. Images scraped from Instagram and Twitter will be manipulated and reshaped to form a digital stellar explosion.A profile on the Nuit Blanche website
We love typography and lettering at Jackpine. In fact, some of us have even designed typefaces. Naturally we’ve taken photos of type and lettering that we have found over the years. We shared them, and people loved them. And then it occurred to us: if people like this stuff, why not make a community where they can submit their photos of interesting type around Ottawa? So, we did just that. Now today we have an active community where we curate and showcase photos and submissions from typographers, designers, photographers and hobbyists. We love type and we’re happy to show it. Have any submissions to share?Link to the facebook page.
Effective July 31st 2013, any venue with a primary business other than music that also books foreign bands or performers must now pay an application fee of $275 per musician plus those traveling with the band and an additional $150 per person if accepted. We think this is bullsh*t. So we’re circumventing this regulation by live streaming an exclusive show by Old Monk live from Brooklyn, New York. DJ Greg Reain will be spinning vinyl throughout the night!Banned event page
I spend a lot of time thinking about the internet. I ask myself questions about its nature. Can the internet produce art? What does its soul look like or sound like? If it were a person, what kind of poetry would it write? Considering its unpredictable and chaotic nature, I think the internet has to be a postmodernist poet. One who is inspired by impulse and who writes infinitely and at random. It would pull from the endless human-generated content that makes up its essence, and would read like a collective stream of consciousness for all of humanity.
I find a certain beauty in this idea. So I wanted to find a way to give it form, to give the internet a real voice to write its poetry with. So my idea was this: pull from Twitter's deep abyss of missed or forgotten tweets, string them together, and give them form. If all went well, the poetry of the internet would emerge. I didn't care if the results were inane or seemingly meaningless. My goal was to source art from randomness, to celebrate the internet's vast repository of disjointed, human-generated content. In many ways, Twitter already behaves a lot like a collective stream of consciousness.poettry.co